As the leading bank in the Middle East and Africa with an experience over 50 years, Qatar National Bank's investment in our bank marks the largest investment in QNB's history. At Finansbank, the pioneer of change in banking and 5th largest privately owned Turkish bank, we are now much stronger and will pursue bigger goals with the presence of QNB, aiming to become a global bank in the upcoming years.
We have always used our power to ease your life and make you happy and will continue to do so. We are ready to provide you with a much better service through our global network, new resources and vast experience.
Together for a better future...
What is the advantage of Finansbank's acquisition by QNB Group for Finansbank?
With its consistent growth, QNB Group is not only the largest bank of Qatar but also the leading financial institution in the Middle East and Africa region. As of June 2016, QNB Group has an asset size of USD 190 billion, credit volume of USD 136 billion and profit of USD 1.7 billion. It is the largest bank of the Middle East and Africa based on these metrics. Regarded as the most valuable banking brand in the Middle East and Africa Region, QNB Group is also the international bank with top ratings operating in Turkey. Having such a strong capitalist will be a driving strength for Turkey's and QNB Finansbank's growth in the future. Furthermore, it will reinforce the connections of QNB Finansbank with the international markets in order to set a higher standard.
What will be the strategy of QNB Finansbank?
Throughout this process, we aim to capitalize on the synergy of joining QNB Group at the maximum level. At QNB Finansbank, while we act responsibly to support not only economic growth but also sustainability, we continue to pursue strategies promoting manufacture as a priority as well.
QNB's presence paves the way for loan allocation with more competitive prices and borrowing with more competitive costs for our bank. QNB Finansbank has therefore acquired the infrastructure required to support Turkish economy further through our new principal shareholder.
We will continue to implement our profitable and sustainable growth policy, capitalizing on the strong capital structure, international experience and support of QNB as the leading bank in the Middle East and Africa.
What is QNB's main strategy for Finansbank?
This acquisition is in line with QNB's vision to become an icon of the Middle East and Africa in 2017. QNB's strategy is to focus on the markets with high growth capacity and anticipated competitive edge. Turkey is the exact kind of such a market for QNB based on its market size, population, growth performance, strong financial and banking industry data and strategic position between Europe, Asia and Africa. QNB targets to have a role in the future growth of Turkey and QNB Finansbank, to reinforce the connections of the bank with the international markets and to set a higher standard for QNB Finansbank.
How will you, as QNB Finansbank, provide an added value for your customers after the acquisition?
This new era starting with QNB marks a thrilling milestone for Finansbank. QNB is awarded with a long-term foreign currency issuer default rating of Aa3 from Moody's, AA- from Fitch and A+ from S&P. As QNB Finansbank stands out as a bank with a foreign partner boasting the highest credit rating among foreign capital banks operating in Turkey, our customers will be able to see and seize the opportunities provided by this union of forces while trading in the region in particular. Our customers will be affected positively from QNB Group's strength as the international bank operating in Turkey with top ratings.
What are QNB Finansbank's targets for the upcoming periods? Can you specify your targets in terms of assets, credits, deposits and branching?
On June 15, sales process of Finansbank and its affiliates, a pioneer of change in banking system, to Qatar National Bank (QNB) was completed. This investment helped us turn over a new leaf in our success story, leading us to our position as the 5th largest privately owned Turkish bank with over 630 branches and more than 12 thousand financiers, the main source of our power.
Despite facing several issues in connection with Greece, where our previous principal shareholder was located, a long time ago, Finansbank managed to increase its power in the industry. In this process, we managed to grow above industry averages, maintaining our innovative mindset. Through QNB's financial power, stability and extensive international network spanning more than 30 countries in three continents, we will be able to improve and extend our product and service portfolio.
At QNB Finansbank, while we act responsibly to support not only economic growth but also sustainability, we will continue to pursue strategies promoting manufacture as a priority as well. In an effort to support Turkey's export-oriented growth, rather than domestic demand, we are aiming to achieve a growth at a similar rate to the industry in personal loans yet at a rate above industry average in corporate loans as we did in 2012 and after.
In addition to growth in our targeted areas, we will continue to prioritize customer satisfaction in all channels we serve in this period where customer preferences are changing with higher use of digital banking along with a decline in branch banking.
Finansbank was renamed as QNB Finansbank. Will you stop using the trade name Finansbank entirely over the time?
Finansbank has a strong brand value and very high brand recognition. This is the same for QNB in the region it operates. We have therefore concluded that it will be advantageous for us to move as QNB Finansbank. In this regard, the trade name Finansbank will not be changed in the upcoming period.
What will be the reflections of your new trade name, QNB Finansbank, to your daily relations with your customers?
With its consistent growth, QNB Group is not only the largest bank of Qatar but also the leading financial institution in the Middle East and Africa region. Regarded as the most valuable banking brand in the Middle East and Africa Region, QNB Group will also be the international bank with the top ratings operating in Turkey. Therefore, the union of forces between QNB and Finansbank with the former having regional expertise and brand value and latter as one of the most dynamic financial institutions of Turkey will allow us to offer a wide range of products and service to our customers and will not lead to any change in our daily relations.
Will customers experience any changes in deposit accounts, credits or banking products and services they are offered?
Our change of title as QNB Finansbank will not cause any changes in services offered to our customers.
Why is rebranding a good idea? Why has Finansbank's trade name changed?
We intend to reflect our synergy to our customers, employees and stakeholders. Furthermore, our principal shareholder QNB pursues a strategy which involves change of logo for all affiliates it has acquired in 30 countries.
What steps will you follow when launching the brand?
Currently, signboards of all our branches are replaced by our QNB Finansbank logo. We will be using our new logo in all our printed and online communication. We maintain our communication efforts to inform all our stakeholders about our change of logo.
How do you pronounce QNB?
As a global brand, QNB will be pronounced in English in Turkey as with the rest of the world. It will be pronounced as "KÜ-EN-Bİ" in Turkish.
How will Turkish people pronounce such a difficult word considering that only a small part of people speaks English? What are you planning to do about it?
We aim to ensure easy learning with our jingle and frequent communication of our new trade name in audio channels such as radio.
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